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ASOS Bans Mohair, Cashmere, Silk and More


Everyone’s favourite online fashion store ASOS has updated it’s animal welfare policy (found here), banning products that are made with materials such as mohair, cashmere and silk, among others.

The full list of banned materials includes fur (including angora), anything from vulnerable, endangered, exotic or wild-caught species, feather and down, bone, horn, shell (including mother of pearl), mohair, cashmere, and silk. Unfortunately, the store will still stock leather, wool and other animal-hair products; the policy mentions these materials coming from suppliers as a by-product of the meat industry, however this still means they aren’t vegan-friendly.

ASOS’s new policy will be in full effect from January 2019, with the store phasing out the above materials until then. After January 2019, products featuring the banned materials will no longer be for sale through the website. This includes products from third-party brands and marketplace traders.


PETA director of corporate projects Yvonne Taylor “In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering.”

The full in-detail policy is available here, but here’s a snapshot of the update:

The ASOS Animal Welfare Policy applies to all products sold through any of ASOS’ websites, including ASOS Brand, brands and Marketplace traders.

Suppliers must not use the following animal derived materials in our products:

  • Not use any part of vulnerable, endangered, exotic or wild-caught species in their products.
  • Not use fur, including Mongolian lamb’s fur or rabbit hair (angora).
  • Not use feather/down, bone, horn, shell (including mother of pearl), teeth, mohair, cashmere or silk.

In addition, they must:

  • Only source certain types of leather, wool and other animal hair as a by-product of the meat industry from suppliers with good animal husbandry.


  • ASOS Make-Up is not tested on animals.
  • In accordance with the EU animal testing ban that came into effect on 11th March 2013, brands selling cosmetic products in the EU through any of ASOS’ websites must comply with the requirements of EU law.
  • Some beauty brands sold through ASOS.com, who also sell their products through other channels, may still be testing on animals if required by local market regulations.  ASOS is committed to working with the industry to achieve a worldwide ban on animal testing.

It’s definitely a step in the right direction and shows a commitment towards reducing the suffering of animals for fashion.

However, it’s disappointing that leather, wool and other animal-hair products will still be available. I’d love to see a major retailer commit to fully cruelty-free products, and at the moment by selling leather and the other materials mentioned, I can’t call ASOS 100% cruelty-free.