Donatella Versace has announced that her family’s brand will no longer use real fur in its designs or products, making it the latest in a string of high-end fashion houses that have chosen to go fur-free in recent years.
The Italian designer spoke to The Economist’s 1843 magazine and said “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
Versace has had a long history of using fur in it’s collections; and as 1843 magazine points out, at the time the interview was published on Wednesday, the brand was still promoting “fur-embellished coats that turn heads” on its website.
The news was welcomed by the Humane Society International, with Claire Bass, the executive director of HSI in the UK commenting, “Versace is a massively influential luxury brand that symbolises excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend.”