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Superdrug Opens “The Little Vegan Pop-Up Shop” at Boxpark, Shoreditch


“The Little Vegan Pop-Up Shop” by Superdrug opens it’s doors today for a 3-month stint at Boxpark, Shoreditch.

Stocking all vegan and cruelty-free products, including their own-brand B. cosmetics makeup line, the pop-up shop is a new venture for the brand that’s committed to cruelty-free beauty.

According to the Superdrug website, “Veganism continues to grow in popularity and for the past few years Superdrug has been focusing on changing formulations to be able to offer its biggest ever range of products which are suitable for vegans. The Pop-Up shop is open for 3 months and houses products you can only get at Superdrug, all cruelty free and vegan friendly.”

Simon Comins, the Superdrug Commercial Director said: “We’ve embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label. Vegan customers can come into store and pick up everything they need from hair products to foot spray and everything in between.

“Our technical team are constantly evolving formulations and meeting technical challenges to make products suitable for vegans. Coupled with our commitment to cruelty-free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty Free International, our customers tell us that they’ve come to rely on our stores for our own brand products.”

The Little Vegan Pop-Up Shop by Superdrug is open daily until 10th June 2018. Find out more information here.

Box Park Shoreditch is located at 2-10 Bethnal Green Road, London E1 6GY.